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The Agenda setting Theory was introduced by Maxwell McCombs and Donald 1972. It describes a very powerful influence of the media and the ability to tell people what issues are important and what is considers newsworthy. The way they place the news or a story on a newspaper is related to the belief of people about what is important. If people saw at the first page of a something about the world cup they would think it is important even if there is an earthquake which is more important. Agenda-setting theory is salience transfer which is the ability of the news media to transfer issues of importance from their news media to public agendas.
I like this theory and I totally agree with it. Whatever comes at the first page of a newspaper or a magazine catches more attention and is considered as the most important headline.It does not matter if thousand of people are killed in Palestine but it is the most important news of the day if one actress adopts a child or gets divorce from her husband
ردحذفI enjoyed reading your post and watching its video, thanks for sharing, Raghad