The Long Tail Thoery was first introduced by Chris Anderson, an editor-in-chief of Wired Magazine, in October 2004. Then it became a book on July 11, 2006. The Theory arges that economey is shifting away from small number and focusing on huge numbers and audiences. In fact, there is a significant value in niche audiences. For instance, Amazon.com and Netflix are businesses applying this strategy. Also, Fatafeat is a successful channel which shows how niche audenice have a big value. The Long Tail concept has found some ground for application, research, and experimentation. The term is used in mass media, social network, business, finance, economic models and marketing.
