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The Agenda setting Theory was introduced by Maxwell McCombs and Donald 1972. It describes a very powerful influence of the media and the ability to tell people what issues are important and what is considers newsworthy. The way they place the news or a story on a newspaper is related to the belief of people about what is important. If people saw at the first page of a something about the world cup they would think it is important even if there is an earthquake which is more important. Agenda-setting theory is salience transfer which is the ability of the news media to transfer issues of importance from their news media to public agendas.
